Growing a restaurant brand on a budget
Shane from HostJobs.ie here sharing some cheap, but effective ways to help the branding of your restaurant and get some returns on your marketing/advertising spend.
Branded advertising products are some of the easiest ways to keep your brand focused in the mind of your customers and keep it highly visible. When you choose well, these work like Daily Advertisements towards customers. Why you ask?
- A genuinely useful branded gift, even it might be a fridge magnet, trolley token keychain or a branded keep-cup will stay around for a long time.
- Some tend to get passed on to friends and family which extends the lifespan
- Printed promotional giveaways are an excellent way to get attention with your customers.
- With the latest print technologies available, you can even customise, package, or personalise your branded promo gifts and event swag to delight your customers even further.
- There’s more choice now, any product can be branded with your logo – you can pick the right creative promotional products with a clever association for your business for the right the season, to create an exciting marketing tool.
- Clever giveaway campaigns get you word-of-mouth business and if you play it right, potentially viral exposure if shared on social media.
Once you’ve chosen your perfect giveaway, make sure it corresponds to your brand identity, campaign message and your customer’s lifestyle.